Joe Rey

Founder & First POPOLOGIST®

Joe Rey First POPOLOGIST®, Director, and Production Designer, and founder of the POPOLOGY® vision. His resume reads like a who’s who of top corporations and artists: Chrysler, The Backstreet Boys, to the Spice Girls, Dr. Dre to Dr. Pepper, Fidelity Investments, State Farm, Chrysler PT Cruiser, LeAnn Rimes to Busta Ryhmes.

Joe Rey has over 10 years of B2B digital strategy, and digital marketing.
Fluent in cross-channel digital strategies, and cross branding opportunities.
Hands-on experience deploying marketing, content strategy and social media.

Growing up in Camden, New Jersey music was always playing in the neighborhood.
Joe honed his technical skills with some of the best Directors in the business such as Martin Scorsese, Jonathan Demme, Terry Gilliam, Hype Williams, Marcus Nispel, Bob Giraldi, and Joseph Khan.

Some of Joe Rey’s production designs have even been honored as part of a permanent collection at the Museum of Modern Art.  Joe’s ever expanding creativity founded POPOLOGY® as a science brand for media literacy as a venture to ledger and report “true popular” by and for the people. Established in 2001, two weeks before September 11, Joe Rey had his  “Jerry McGuire” moment. It was a cathartic experience of questioning himself asking, ‘What is MY message to the masses? Who can I be in the media landscape, and in the world? What more can I contribute?”

Our 1st POPOLOGIST® says, “POPOLOGY® is simply about getting people to join in the conversation to define the measure and meaning of true popular.”        See his works on >>>