Joe Rey

Founder & First POPOLOGIST®

Joe Rey First POPOLOGIST®, Director, and Production Designer, His resume reads like a who’s who of top corporations and artists: Chrysler, The Backstreet Boys, Dr. Pepper, Fidelity Investments, Chrysler PT Cruiser, LeAnn Rimes to Busta Ryhmes.

Growing up in Camden, New Jersey music was always playing in the neighborhood.
Joe honed his technical skills with some of the best Directors in the business such as Martin Scorsese, Jonathan Demme, Terry Gilliam, Hype Williams, Marcus Nispel, Bob Giraldi, and Joseph Khan.

Some of Joe Rey’s production designs have been honored as part of a permanent collection at the Museum of Modern Art. Joe’s ever expanding creativity founded POPOLOGY® as a science brand for media literacy and a venture to ledger and report “true popular” by and for the people.