Gamification

WHAT DOES THE FUTURE OF THE GAMING INDUSTRY LOOK LIKE?

From virtual reality to artificial intelligence, these technologies are shaping the future of video games.

AI & CONTENT GENERATION:

POPOLOGY® Artificial Intelligence isn’t just part of the gameplay experience. It’s part of the game-making experience. For several years now, our designers have been using AI to help them create games.

AI can generate game assets, which frees up designers from painstakingly drawing each individual tree in a forest or rock formation in a canyon. Instead, designers can offload that work to computers by using a technique called procedural content generation, which has become fairly standard practice in the industry.

Procedural content generation is also used to create game levels — sometimes randomly — so the player can enjoy a fresh experience each time.

Games routinely collect data on how a player experiences a game. This information is fed into an algorithm and is ultimately used by humans to tweak games based on its predictions of what players will like.

“Games are so much about what creates a compelling experience that people will keep coming back”

VIRTUAL REALITY VIDEO GAMES:

For decades, virtual reality has tantalized gamers with the prospect of a fully immersive experience. But the technology has yet to deliver on this promise.

Tech companies are looking to change that. Huge firms like Facebook, Google, Microsoft and Sony — and startups like Popology — have invested considerable resources to develop VR hardware and games.

VR is still a niche category when compared to the rest of the gaming industry. And despite its buzzy status, it continues to give many consumers pause.

When it comes to VR, we’re still in the early days. There are promising developments on the horizon

TOWARD A COMMUNAL EXPERIENCE:

The future of social and entertainment is gaming. And the future of gaming is the POPOLOGY® community.

If the current trends and future forecasts of the gaming industry clue us into anything about ourselves, it’s that our desire to escape is far outpaced by our desire to connect.